LatestCoverageAll 50 states, D.C. and five territories now on the ledger|NewPuerto Rico's 78 municipios ledgered, municipio by municipio|FeatureAssessment appeal workspace — build a filing package from your own evidence|FeatureLiving reports — versioned, re-runnable, exportable|DevelopersMetered REST gateway · issued keys · signed webhooks|Live market readings · refreshed on loadAlbuquerque · NMMedian List$360K+2.5%|Austin · TXMedian List$550K-1.0%|Baltimore · MDMedian List$225K-6.3%|Bernalillo County · NMMedian List$364K+2.7%|Bexar County · TXMedian List$303K+3.7%|Boston · MAMedian List$859K+3.4%|Charlotte · NCMedian List$430K-0.1%|Chicago · ILMedian List$426K+9.3%|Clark County · NVMedian List$447K+0.1%|Columbus · OHMedian List$300K+0.6%|Cook County · ILMedian List$348K+5.1%|Dallas · TXMedian List$449K-0.1%|Davidson County · TNMedian List$465K-1.1%|Denver · COMedian List$569K+1.6%|Detroit · MIMedian List$105K-2.8%|Duval County · FLMedian List$297K-2.3%|El Paso · TXMedian List$260K+3.7%|Fort Worth · TXMedian List$332K-2.1%|Franklin County · OHMedian List$320K+3.2%|Fresno · CAMedian List$375K+2.1%|Harris County · TXMedian List$327K+0.6%|Houston · TXMedian List$340K+0.6%|Indianapolis · INMedian List$260K+2.3%|Jackson County · MOMedian List$275K+7.0%|Jacksonville · FLMedian List$309K-2.1%|Jefferson County · KYMedian List$248K-4.3%|Kansas City · MOMedian List$240K+4.3%|King County · WAMedian List$850K-4.0%|Las Vegas · NVMedian List$440K-1.1%|Los Angeles · CAMedian List$950K-0.5%|Louisville · KYMedian List$275K0.0%|Maricopa County · AZMedian List$458K-0.4%|Marion County · INMedian List$259K+3.7%|Mecklenburg County · NCMedian List$407K-5.3%|Memphis · TNMedian List$202K+2.5%|Mesa · AZMedian List$450K-3.1%|Milwaukee · WIMedian List$243K+5.7%|Multnomah County · ORMedian List$518K-1.2%|Nashville · TNMedian List$480K+1.0%|New York · NYMedian List$899K+0.5%|Oklahoma City · OKMedian List$275K-0.6%|Oklahoma County · OKMedian List$259K-0.7%|Philadelphia · PAMedian List$249K+0.3%|Phoenix · AZMedian List$480K0.0%|Pima County · AZMedian List$373K+0.9%|Portland · ORMedian List$640K-6.0%|Sacramento · CAMedian List$510K+4.0%|San Antonio · TXMedian List$236K-1.2%|San Diego · CAMedian List$994K+4.2%|San Francisco · CAMedian List$1.4M+1.7%|San Jose · CAMedian List$1.3M-11.9%|Santa Clara County · CAMedian List$1.3M+0.1%|Seattle · WAMedian List$874K-2.8%|Shelby County · TNMedian List$259K-2.4%|Suffolk County · MAMedian List$857K+7.3%|Tarrant County · TXMedian List$385K-1.2%|Travis County · TXMedian List$497K-5.3%|Tucson · AZMedian List$324K-0.9%|Wayne County · MIMedian List$160K0.0%|LatestCoverageAll 50 states, D.C. and five territories now on the ledger|NewPuerto Rico's 78 municipios ledgered, municipio by municipio|FeatureAssessment appeal workspace — build a filing package from your own evidence|FeatureLiving reports — versioned, re-runnable, exportable|DevelopersMetered REST gateway · issued keys · signed webhooks|Live market readings · refreshed on loadAlbuquerque · NMMedian List$360K+2.5%|Austin · TXMedian List$550K-1.0%|Baltimore · MDMedian List$225K-6.3%|Bernalillo County · NMMedian List$364K+2.7%|Bexar County · TXMedian List$303K+3.7%|Boston · MAMedian List$859K+3.4%|Charlotte · NCMedian List$430K-0.1%|Chicago · ILMedian List$426K+9.3%|Clark County · NVMedian List$447K+0.1%|Columbus · OHMedian List$300K+0.6%|Cook County · ILMedian List$348K+5.1%|Dallas · TXMedian List$449K-0.1%|Davidson County · TNMedian List$465K-1.1%|Denver · COMedian List$569K+1.6%|Detroit · MIMedian List$105K-2.8%|Duval County · FLMedian List$297K-2.3%|El Paso · TXMedian List$260K+3.7%|Fort Worth · TXMedian List$332K-2.1%|Franklin County · OHMedian List$320K+3.2%|Fresno · CAMedian List$375K+2.1%|Harris County · TXMedian List$327K+0.6%|Houston · TXMedian List$340K+0.6%|Indianapolis · INMedian List$260K+2.3%|Jackson County · MOMedian List$275K+7.0%|Jacksonville · FLMedian List$309K-2.1%|Jefferson County · KYMedian List$248K-4.3%|Kansas City · MOMedian List$240K+4.3%|King County · WAMedian List$850K-4.0%|Las Vegas · NVMedian List$440K-1.1%|Los Angeles · CAMedian List$950K-0.5%|Louisville · KYMedian List$275K0.0%|Maricopa County · AZMedian List$458K-0.4%|Marion County · INMedian List$259K+3.7%|Mecklenburg County · NCMedian List$407K-5.3%|Memphis · TNMedian List$202K+2.5%|Mesa · AZMedian List$450K-3.1%|Milwaukee · WIMedian List$243K+5.7%|Multnomah County · ORMedian List$518K-1.2%|Nashville · TNMedian List$480K+1.0%|New York · NYMedian List$899K+0.5%|Oklahoma City · OKMedian List$275K-0.6%|Oklahoma County · OKMedian List$259K-0.7%|Philadelphia · PAMedian List$249K+0.3%|Phoenix · AZMedian List$480K0.0%|Pima County · AZMedian List$373K+0.9%|Portland · ORMedian List$640K-6.0%|Sacramento · CAMedian List$510K+4.0%|San Antonio · TXMedian List$236K-1.2%|San Diego · CAMedian List$994K+4.2%|San Francisco · CAMedian List$1.4M+1.7%|San Jose · CAMedian List$1.3M-11.9%|Santa Clara County · CAMedian List$1.3M+0.1%|Seattle · WAMedian List$874K-2.8%|Shelby County · TNMedian List$259K-2.4%|Suffolk County · MAMedian List$857K+7.3%|Tarrant County · TXMedian List$385K-1.2%|Travis County · TXMedian List$497K-5.3%|Tucson · AZMedian List$324K-0.9%|Wayne County · MIMedian List$160K0.0%|
Property-class scope

The story of this market

The typical home in ZIP 96704 sells for about $290,000, or $450 per square foot.

Prices are up +2.5% from a year ago, so sellers still have some momentum. Homes take about 120 days to sell, which is slow. HUD's fair market rent for a two-bedroom is $2,200 a month.

ZIP market report · consumer edition · quarterly refresh
Track this ZIP

ZIP 96704 — Captain Cook

Hawaii County →refreshed Sep 29, 2026next refresh Oct 29, 2026
Market mood · neutral

The housing market in 96704 remains stable with limited inventory and moderate price growth. Demand is driven by local residents and those seeking a rural lifestyle, though high insurance costs and geographic constraints continue to influence market activity. Figures for specific metrics like price cuts and months of supply are based on current portal listings.

Who this ZIP fits

This ZIP is best suited for those seeking a rural, agricultural lifestyle, including retirees and local families who work in the Kona region and value proximity to nature over urban convenience.

Parent geography
Captain Cook · no city intel reportHawaii County →Hawaii state →
Aerial view · ZIP boundaries2020 Census ZCTA boundary over current aerial imagery
Leaflet Imagery © Esri, Maxar, Earthstar Geographics
Land area · 638.1 km²Water area · 269.1 km²U.S. Census Bureau TIGERweb — 2020 Census ZCTA5 boundary
Median sale price
$290,000
+2.5% year over year
Corroborated · 1 anchor · 0% off nearest
Days on market
120 days
Active listings
150
Listings with price cuts
15%
share of active listings
Sale-to-list ratio
96%
of asking price
ZIP Market ScoreZIP-SCORE-1.3 · 4/4 sections graded
53
Composite · average of graded sections
Computed only from this report's published readings — sections without data are excluded, never estimated.
63
Growth/100

Median prices moved up 2.5% year over year.

0
Liquidity/100

Homes spend a median of 120 days on market with 12.5 months of supply — a slower-moving market.

64
Momentum/100

15% of listings have cut prices · homes sell at 96% of asking — demand is running ahead of supply.

83
Safety & stability/100

no recorded foreclosure-ledger notices (0.0 per 10,000 residents) · unemployment 4.2% · poverty 11.5% — a stable, low-distress profile.

Median price · ten-year history

Researched annual trajectory for this ZIP, from published historical series

2015201620172018201920202021202220232024202520272029$210,000$245,000$280,000$315,000$350,000

Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 3.7%/yr trend — a deterministic estimate, not a published forecast or guarantee.

Property tax · ten-year history

Median annual property tax paid on this ZIP's residential parcels

2015201620172018201920202021202220232024202520272029$1,200$1,400$1,600$1,800$2,000

Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 3.6%/yr trend — a deterministic estimate, not a published forecast or guarantee.

Census trends · population flowsACS 2019-2023 5-year estimates
Population change
+0.8%

versus the prior ACS vintage

Net migration
+120 people

net influx — more people moved in than out

Population base
12,450

ZCTA 96704, Hawaii County, HI

Area context
Crime & safety

Crime rates in the Captain Cook area are generally low compared to national averages, with property crime being the primary concern in rural Hawaii districts.

Schools & education

Schools serving the 96704 area are part of the Hawaii Department of Education, generally receiving moderate ratings with a focus on community-integrated learning.

Environmental & hazard

The area faces significant natural hazard risks, including volcanic activity from Mauna Loa, high wind exposure, and potential for brush fires in dry leeward conditions.

Growth & development

Economic growth is primarily driven by agriculture, tourism, and local services, with limited large-scale industrial development due to geographic constraints.

Taxation

Composed from the ARED governance burden registry — tier-native tax structure (state + county + city + special districts), never averaged. State (Hawaii) — Real Property Tax: Tax is calculated by applying county-specific tax rates to the assessed value of the property. The formula is (Assessed Value - Exemptions) * Tax Rate. Exemptions include homestead exemptions for owner-occupants, which vary by county.

Transportation & commute

Commuting from 96704 typically involves long drives along Highway 11 toward Kailua-Kona, the primary employment hub for the region.

Recreation & amenities

The area offers access to Kealakekua Bay for snorkeling and diving, numerous coffee farm tours, and proximity to Pu'uhonua o Hōnaunau National Historical Park.

Rental market

The rental market is tight with high demand from local workers and a significant presence of short-term vacation rentals, which limits long-term housing availability.

Economy & employers

The economy is anchored by the Kona coffee industry, tourism, and small-scale retail, with most professional employment located in nearby Kailua-Kona.

Transportation & infrastructure

Public transit is limited to the Hele-On bus system, making personal vehicle ownership essential for most residents.

Development pipeline

Development is strictly regulated by county zoning to preserve agricultural land and historical sites, limiting large-scale residential expansion.

County appraisal district

The Hawaii County Real Property Tax Division manages assessments, which are updated annually based on market sales data.

Special districts

Parcels are subject to Hawaii County property tax and state-level educational funding, with no private MUD/PID districts common in mainland states.

Insurance & hazard market

Property insurance premiums are high due to volcanic hazard zones and the risk of tropical storms, with many properties requiring specialized coverage.

Discovery profileACS 2019-2023 5-year estimates
Census profile · ZCTA 96704, Hawaii County, HI
Population
12,450
Median age
44.2 yrs
Owner-occupancy
68.5%
Median home value
$290,000
Median gross rent
$1,650
Median household income
$68,500
Median year built
1988
Vacancy rate
12.4%
Renter share
31.5%
Owner cost burden
28.4%
Renter cost burden
42.1%
Population change
+0.8%
Net migration
120
Work-from-home share
14.2%
Mean commute
32.5 min
Bachelor's or higher
28.5%
Unemployment
4.2%
Poverty rate
11.5%
Avg household size
2.8
White
35.2%
Asian
22.1%
Native Hawaiian and Other Pacific Islander
18.5%
Two or More Races
21.2%
Other
3%

Data retrieved from data.census.gov ZCTA-level tables.

Public schools with an address here · 2

Public schools whose reported address is in this area (NCES). Not attendance boundaries — schools that serve residents may sit outside it. Check the district's address locator for assignment.

Konawaena Elementary SchoolElementary5/10Hawaii Department of EducationServes the local community with a focus on traditional curriculum.
Konawaena High SchoolHigh6/10Hawaii Department of EducationThe primary secondary school for the Captain Cook area.
School districts
Hawaii Department of EducationN/AThe statewide school district manages all public education in the ZIP.
Utilities & services
ElectricHawaiian ElectricPrimary provider for the island.
InternetHawaiian Telcom / SpectrumBroadband availability varies by location in rural areas.
WaterHawaii County Department of Water SupplyPublic water service is available in some areas; others rely on catchment systems.
Major employers & industries
Hawaii County GovernmentPublic AdministrationMajor regional employer.
Kona Coffee IndustryAgricultureSignificant local economic anchor.
Major amenities · ZIP 96704
Entertainment venues, stadiums & amphitheaters
1 · 20 mi
Family fun & things to do
6 · 13 mi
Lakes, marinas & beaches
2 · 20 mi

Theme parks, venues, golf, airports, museums, water and shopping across the area from Google Maps, ranked by popularity within the radius shown.

Amenities & attractions2 retained amenities
Inside this ZIP
Pu'uhonua o Hōnaunau National Historical Park
National Park

A significant cultural and historical site featuring ancient temple structures.

Kealakekua Bay State Historical Park
State Park

Renowned for its marine life and snorkeling opportunities.

Sources · 3 cited

Key-figure check: no independent anchor retained yet — first-researched cycles establish the anchor baseline this pass.