The story of this market
The typical home in ZIP 72757 sells for about $388,000, or $185 per square foot.
Prices are up +3.2% from a year ago, so sellers still have some momentum. Homes take about 42 days to sell. HUD's fair market rent for a two-bedroom is $1,473 a month.
ZIP 72757
The housing market in 72757 remains resilient, supported by strong regional economic growth and limited inventory. While price appreciation has moderated compared to previous years, demand remains steady, particularly for well-located properties. The market is currently balanced, with buyers and sellers adjusting to the current interest rate environment.
This ZIP is ideal for families and professionals seeking a balance of urban convenience and outdoor access. It attracts those working in the regional corporate sector who value proximity to downtown amenities and the growing Northwest Arkansas trail network.
Median prices moved up 3.2% year over year.
Homes spend a median of 42 days on market with 3.8 months of supply — a fast-moving market.
18% of listings have cut prices · homes sell at 98.5% of asking — demand is running ahead of supply.
no recorded foreclosure-ledger notices (0.0 per 10,000 residents) · unemployment 3.8% · poverty 11.2% — a stable, low-distress profile.
Researched annual trajectory for this ZIP, from published historical series
Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 10.0%/yr trend — a deterministic estimate, not a published forecast or guarantee.
Median annual property tax paid on this ZIP's residential parcels
Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 9.6%/yr trend — a deterministic estimate, not a published forecast or guarantee.
versus the prior ACS vintage
net influx — more people moved in than out
ZCTA 72757, Benton County AR
Crime rates in the Rogers area are generally lower than the national average, with property crime being the primary concern. Local law enforcement maintains a stable presence, and the area is considered safe relative to larger regional urban centers.
The ZIP is served by Rogers Public Schools, which generally maintains a solid reputation for academic performance and extracurricular offerings. Schools like Rogers Heritage High School are well-regarded within the district.
The area faces moderate risks from severe thunderstorms and occasional tornadoes common to Northwest Arkansas. Flood risk is localized to specific low-lying areas near creeks, and property insurance premiums are stable but reflect regional weather patterns.
The region is experiencing significant economic momentum driven by the presence of major corporate headquarters, including Walmart and Tyson Foods. Infrastructure expansion, including highway improvements, continues to support rapid residential and commercial development.
Composed from the ARED governance burden registry — tier-native tax structure (state + county + city + special districts), never averaged. State (Arkansas) — Arkansas Disabled Veteran Total Property Tax Exemption: Provides a 100% exemption from all ad valorem real property taxes on the principal homestead. Formula: Net Ad Valorem Tax Due = $0.00. State (Arkansas) — Arkansas Senior and Disabled Assessment Freeze: Freezes the assessed taxable value of the homestead at the prevailing assessed value at the time the owner becomes eligible or purchases the property. State (Arkansas) — Arkansas State Homestead Property Tax Credit: Provides a direct reduction against ad valorem property taxes up to $350.00 (increased to $350 by Act 655 of 2009; further statutory increases may apply up to $425 depending on legislative session). Formula: Final Tax Due = max($0, Gross Ad Valorem Tax - Homestead Credit). State (Arkansas) — Arkansas Amendment 79 Assessment Growth Caps (Assessment Limitation): Caps annual assessed value growth following a countywide reappraisal: homestead parcel taxable assessments cannot increase by more than 5% per year, and non-homestead residential parcel taxable assessments cannot increase by more than 10% per year until taxable assessment reaches… State (Arkansas) — Arkansas Ad Valorem Property Tax Assessment Ratio and Valuation: Imposes an ad valorem property tax based on a uniform statutory assessment ratio of 20% of true market value.
Residents typically commute via I-49, which serves as the primary artery connecting Rogers to the broader Fayetteville-Springdale-Rogers employment core. Traffic congestion is increasing during peak hours due to regional population growth.
The area offers extensive access to outdoor amenities, including the Railyard Bike Park, Lake Atalanta, and numerous trails within the Razorback Regional Greenway system. Downtown Rogers provides a vibrant mix of local dining, shopping, and entertainment venues.
The rental market is characterized by high demand and low vacancy rates, driven by the influx of corporate professionals and students. Rent growth has been consistent, though it remains more affordable than many other high-growth U.S. metros.
The economy is anchored by the retail and food processing sectors, with Walmart and Tyson Foods serving as primary regional employers. The area is a hub for logistics and corporate support services.
Transportation is heavily reliant on personal vehicles, with I-49 providing the main north-south corridor. Public transit options are limited, though regional planning efforts are exploring expanded bus services.
Development is focused on high-density residential projects near the downtown core and the expansion of the regional trail network to connect residential hubs to employment centers.
The Benton County Assessor's office manages property valuations, with assessments typically updated to reflect market value trends annually.
Parcels are subject to Rogers Public Schools district taxes and standard municipal utility service fees.
Property insurance premiums are influenced by regional weather risks, including wind and hail, but remain competitive compared to national averages.
The state continues to see positive net domestic migration, with Northwest Arkansas being a primary destination for new residents.
Arkansas is a non-judicial foreclosure state, allowing for a relatively streamlined process for lenders.
Sellers are required to provide a property disclosure statement, though the state's requirements are generally considered buyer-beware.
Data retrieved from US Census Bureau ZCTA 72757 profiles.
Public schools whose reported address is in this area (NCES). Not attendance boundaries — schools that serve residents may sit outside it. Check the district's address locator for assignment.
A major recreational hub featuring walking trails, fishing, and picnic areas.
A premier mountain biking facility located in downtown Rogers.
Historic district with local boutiques, restaurants, and the Butterfield Stage.
Key-figure check: no independent anchor retained yet — first-researched cycles establish the anchor baseline this pass.